I art directed a campaign for the Museum of the Moving Image in Queens, New York, with the primary objective of heightening interest and engagement with the museum's space through captivating animated messages. Leveraging my expertise, I developed a series of stop motion graphics designed to intricately explore verbs resonating with the museum's overarching goals and distinct personality. Each animation was meticulously crafted to convey the museum's essence and foster a deeper connection with its audience, thereby enhancing its allure as a cultural destination.

Movement Exploration

TO CLARIFY - DEMIST - REFINE



TO EXPLORE - HIGHLIGHT


TO REVEAL - OPEN - UNCOVER

Campaign Visuals

Through stop-motion experimentation, I developed a collaborative word-making experience, captured the interaction, and applied the animation and static visuals to marketing. 



My main goal of the campaign is to keep all visuals in motion. Since that is not alway possible, especially in print, I developed a small foldable business card brochure that can be used as a ticket.